About Us

Your Subaru Dealership in Winnipeg

Serving the Winnipeg area, Jim Pattison Subaru on Regent is located at 1496 Regent Ave West, Winnipeg, MB. As the newest Subaru dealership in Winnipeg, we are your premier retailer of new and used Subaru vehicles! Our dedicated sales staff and factory-trained technicians are here to make your auto shopping experience fun and pleasant. As a member of The Jim Pattison Auto Group, we are part of an auto group that has true Canadian roots and many decades of automotive experience and excellence in customer service. Please utilize our various online resources on this website to browse our inventory as well as our parts and service department offerings. Jim Pattison Subaru on Regent is always here to help and serve your automotive needs! 

Dealer #4676

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The Jim Pattison Auto Group

The Jim Pattison Auto Group encompasses 25 locations in Western Canada, representing 12 automotive brands.

The story began in 1961, when an enterprising young man from Luseland in rural Saskatchewan quit a successful business career in Vancouver and took the bold step of purchasing his own GM franchise that handled Pontiac and Buick nameplates.

Jimmy is emphatic that the 2 key elements in getting started with his dealership were General Motor's blessing and a $40,000 loan from the Royal Bank.  As the commercial history of British Columbia records, Jim Pattison didn't confine himself to the retail automobile business once that side of his operations was successful and growing steadily. Jimmy diversified into a remarkable variety of industries by way of well-planned start-ups and acquisitions and he rarely if ever made a bad decision.

After working with mostly GM vehicles in the early years, Jim Pattison acquired its first Toyota dealership in 1980.  Subsequently, the auto group added Lexus in 1990, Volvo in 1999 and Hyundai in 2000.  July of 2005 saw the acquisition of The Jim Pattison Auto Group's first Chrysler Jeep Dodge dealership.

Scion, a new lineup from Toyota aimed at younger buyers, was added to the auto group when the brand first arrived in Canada in 2011. In response to changing customer needs, Scion was transitioned to the Toyota brand in 2016.

In 2012, The Jim Pattison Auto Group expanded into Manitoba with the acquisition of Toyota and Subaru dealerships in Winnipeg.  In 2013, the Volkswagen brands joined our automotive family with Jim Pattison Volkswagen Surrey.

With over 165,000 customers annually, growth and expansion is still a cornerstone of the business, as it is with all Jim Pattison Group operations.

Today, The Jim Pattison Auto Group represents Toyota, Lexus, Hyundai, Volvo, Subaru, Volkswagen, Audi, Chrysler, Jeep, Dodge, Ram and Promaster. In addition to Metro Vancouver, we also serve communities in Victoria, Duncan, Nanaimo, Winnipeg and Edmonton.

The Jim Pattison Group

The Jim Pattison Group is a diversified holding company operating primarily in the United States and Canada. Proud of our Western Canadian heritage, we've chosen Vancouver, BC as the home of our corporate office, but we have hundreds of locations worldwide.

The Jim Pattison Group is made up of a number of strong and diverse operating divisions, which span the automotive, advertising, media, agricultural equipment, food and beverage, entertainment, exporting, financial, real estate, and periodical distribution industries.

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